Published on 23 March 2025,
As a passionate traveler and a dedicated vegan, I’ve experienced firsthand the joys and challenges of exploring the world while staying true to a plant-based lifestyle. From finding hidden vegan gems in bustling cities to navigating limited options in remote destinations, vegan travel has come a long way.
The rise of veganism isn’t just about personal choices—it’s shaping the entire travel industry, influencing hotels, restaurants, airlines, and tourism boards. More travelers now seek vegan-friendly experiences, pushing businesses to innovate and adapt. Whether it’s plant-based menus on flights, dedicated vegan resorts, or cities transforming into vegan hubs, the industry is evolving to meet demand.
In this article, I want to highlight 21 key vegan travel statistics for 2025, showcasing how plant-based travel is reshaping the world. These trends aren’t just important for vegans—they offer insights for the travel industry to improve experiences and cater to a growing market of conscious travelers.
Veganism is no longer a niche lifestyle—it’s a global movement reshaping travel, tourism, food, and hospitality industries. As plant-based diets gain popularity, destinations worldwide are evolving to accommodate vegan travelers with vegan-friendly restaurants, hotels, and experiences.
Whether you're a seasoned vegan traveler or just starting to explore plant-based tourism, understanding these trends can help you plan better. Here are 21 essential vegan travel statistics for 2025, categorized into themes including veganism’s global growth, top vegan-friendly destinations, and the industry’s response to plant-based tourism.
TL;DR: Key Vegan Travel Statistics for 2025
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Global Vegan Population: Over 79 million people worldwide identify as vegan. (Vegan Society)
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Vegan Restaurants Boom: London leads with 154 fully vegan restaurants, followed by Berlin (116) and Los Angeles (50). (HappyCow)
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Vegan-Friendly Travel Trends: 54% of travelers prioritize food experiences when choosing their next trip. (Skyscanner)
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Projected Growth: By 2040, 40% of the global population is expected to adopt plant-based diets. (Statista)
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Vegan Travel Industry Growth: The global plant-based food market is projected to reach $77.8 billion by 2025. (Statista)
1. Global Vegan Demographics and Growth
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The Vegan Population is Soaring
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79 million people worldwide now identify as vegan.
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Veganism is particularly growing in Europe, North America, and Australia.
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Source: Vegan Society.
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United States: 4% of the Population is Vegan
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13.4 million Americans follow a vegan diet.
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Driven by health, environmental, and ethical reasons.
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Source: World Population Review.
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Future Growth of Veganism
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By 2040, 40% of the world will shift towards plant-based eating.
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35% of food will be lab-grown or alternative proteins.
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Source: Statista.
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6.4% of UK Adults Will Follow a Vegan Diet by 2025
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The UK remains a leader in vegan adoption.
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Source: Finder.
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2. Why People Choose Veganism
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Main Reasons for Going Vegan
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68.1% for animal welfare.
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17.4% for health benefits.
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9.7% for environmental concerns.
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Source: Vegan Society.
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72% of Americans Oppose Animal Testing
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Veganism extends beyond diet into cruelty-free fashion and cosmetics.
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Source: Statista.
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3. Top Vegan-Friendly Travel Destinations
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London, UK – The Global Vegan Capital
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154 fully vegan restaurants (highest worldwide).
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Source: HappyCow.
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Berlin, Germany – Vegan Hub of Europe
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116 fully vegan businesses, including bakeries and fine dining.
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Source: HappyCow.
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Los Angeles, USA – Home of Vegan Culture
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50 fully vegan restaurants, despite a slight decline.
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Source: HappyCow.
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Bangkok, Thailand – Rising Vegan Destination
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The vegan movement is gaining popularity in Asia.
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Source: HappyCow.
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Taipei, Taiwan – The Vegan Capital of Asia
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Home to over 100+ vegan restaurants.
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Source: HappyCow.
4. Veganism and Travel Trends
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54% of Travelers Prioritize Food When Picking Destinations
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Vegan cuisine is a major factor in travel planning.
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Source: Skyscanner.
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49% of Travelers Prefer Sustainable & Nature-Based Trips
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Vegan-friendly eco-tourism is on the rise.
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Source: Skyscanner.
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44% of Tourists Seek Cultural Experiences
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Vegan food festivals and cultural plant-based cuisine attract tourists.
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Source: Skyscanner.
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Plant-Based Travel Market is Booming
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The vegan tourism sector is projected to be worth $77.8 billion by 2025.
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Source: Statista.
5. Economic and Industry Impact
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Vegan Product Certification is Expanding
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The Vegan Society has certified 61,000+ products worldwide.
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Source: Vegan Society.
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Vegan Fashion Industry Growth
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The vegan beauty & fashion industry was worth $396.9 billion in 2019.
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Source: Statista.
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30% of Millennials Prefer Plant-Based Options at Hotels
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Hotels are increasingly offering vegan-friendly menus.
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Source: Statista.
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Vegan Food Delivery Growth
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The vegan meal delivery market is expected to reach $15 billion by 2028.
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Source: Statista.
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Supermarkets Increasing Vegan Offerings
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85% of UK supermarkets now have dedicated vegan sections.
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Source: Finder.
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The Rise of Lab-Grown Meat
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60% of consumers are open to trying lab-grown or plant-based meat alternatives.
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Source: Statista.
Final Thoughts
With veganism reshaping travel and food industries, plant-based travelers have more dining, hotel, and tourism options than ever.
Further readings
Author's Bio
About BackPackNess
BackPackNess is your go-to resource for budget travel tips, destination guides, and insider advice. We’re a team of passionate travelers who want to make exploring the world easier and more affordable for everyone. Written by the BackPackNess team, experienced adventurers who love sharing travel insights.
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